For my capstone project, I developed a brand extension project for Nike. This project outlines a product development, marketing, and merchandising plan for Nike to launch a skincare collection. Click on the image below to know more!

For this project, I developed a plan for Drew House to launch their new flagship store in Los Angeles. This project outlines a designing plan with mockups, a social media strategy, and incorporates tech-led activations. Click on the image below to know more!

For this project, my teammates and I developed a proposal that outlines the details of a pop-up store launch for lululemon. Click on the image below to know more!

For this project, I developed a visual communication strategy for Tory Burch. I conceptualised two window displays for the brand along with the respective mockups. Click on the image below to know more!

For this project, my teammate and I outlined a rebranding strategy for CeraVe. We designed a digital look book to increase the brand's appeal amongst Gen-Z consumers. Click on the image below to know more!

For this project, my teammates and I developed a proposal that aims to introduce an upcycled denim tote to the Levi's audience. Click on the image below to know more!

For this project, I had to develop a beauty company from scratch and determine its sourcing, transportation, distribution and international expansion strategies. Click on the image below to know more!

For this project, I created a long-term marketing plan that aims to revitalise Kate Spade for generation-z by boosting customer loyalty. Click on the image below to know more!

For this project, I created a visual communication strategy for Calvin Klein that pushes the company's creative appeal. Click on the image below to know more!

For this project, my team member and I had to conduct a trend forecast to revitalise Guess for millennials again. Click on the image below to know more!

For this project, I devised a short-term marketing plan that focuses on using technological innovations to enhance the in-store retail experience. Click on the image below to know more!

For this project, my teammates and I developed a technology driven marketing strategy that aims to reinvent Tommy Hilfiger. Click on the image below to know more!

For this project, I created a digital strategy for Coach that coins a plan for the future of its retail stores with the help of the metaverse. Click on the image below to know more!

For this project, my teammates and I conducted a deep dive into Balmain and its Spring Summer 2021 collection, to formulate a themed merchandising plan. Click on the image below to know more!

For this project, my teammate and I developed a limited edition NYE themed product assortment for Savage x Fenty. Click on the image below to know more!

For this project, I researched Polo Ralph Lauren and their menswear products, to plan a product assortment for a mock father's day pop-up store. Click on the image below to know more!

For this project, I developed a marketing plan for a subscription box curated by my small business, "Souténir". Click on the image below to know more!

In teams of two, we were required to conduct a deep dive analysis of a fashion brand and their latest runway show. My teammate Ella and I chose Saint Laurent's S/S 21 Womenswear collection. Click on the image below to know more!

For this project, I researched on Moschino and its Spring Summer 2021 collection. Conducting an in-depth analysis of SS'21 runway trends, I analysed the Moschino's fashion show. Click on the image below to know more!